Want to stay ahead of the Facebook marketing game? As a dominant player in the online marketing sphere, Facebook constantly evolves to bring the best strategies for your business success on the platform. The monthly advertising audience reach figures provided by LinkedIn are based on total registered members, not monthly active users. Note: Unfortunately, LinkedIn no longer publishes monthly active user figures. Here's a list of the top 15 most popular social networks of January 2023, sorted based on the number of monthly active users (MAU): 44% of TikTok’s users will be under 25 by 2023.eMarketer predicts that the percentage of Facebook users under 25 years will drop below 15% in 2023.The world today has 6.648 billion smartphone users, meaning almost 83.07% of the world's population owns a smartphone today.The world spends more than 10 billion hours every day using social media.A typical social media user spends almost 2.5 hours on average every day using social media.An average social media user uses 7.2 different social platforms every month.(This number excludes the populations who don't have access to certain networks.)
More than 75% of the eligible global population now uses social media.9 in 10 internet users use social media every month.Over the past 12 months, the number of active social media users increased by 190 million, indicating 4.2% annual growth, with 6 new average users joining every single second.Around the world, there are 5.07 billion internet users, equating to almost 63.5% of the world's population.As of January 2023, there are 4.76 billion social media users worldwide.Keep these social media statistics in mind as you create your social media plan this year! As we look ahead to 2022, let's dive into how social media usage has changed since the previous years. Over the recent years, the growth of social media has made it clear that these modern communication platforms should be part of any brand's primary marketing channels. Social Media Statistics Infographic 2023.Social Media Statistics For Businesses 2023.Social Media Engagement Statistics 2023.Social Media Advertising Statistics 2023.You'll find out which networks are most popular by age, gender, and country, so you can plan your social media strategy with confidence. Get the scoop on the top social networks, including user demographics and usage rates, with this comprehensive resource. We have got you covered with 100+ social media statistics to guide your online marketing efforts in 2023. With over 4 billion people on social media in 2022, it’s more important than ever to understand the reach and impact of every social network as the number continues to rise every year. When it comes to developing a cross-channel marketing strategy for your business, it’s imperative to take advantage of the incredible reach social media has. If someone signed up on a social platform at the age of 16 and they lived to 70, they would spend 5.7 years of their life using social media.
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